A great bunch of people and a swell team of professionals. We enjoy our work. We keep growing and help others to grow.
There are four basic questions that need to be answered in order to have a good marketing strategy: WHERE is the money? WHO controls it? WHAT do they need to hear to open their wallets, and HOW can we communicate with them effectively? Let’s work together on a quality assignment for a successful communication strategy.
A communication strategy stems from a well-conceived marketing strategy: What is the best way to introduce my key benefit (WHAT) to my strategic customer (WHO)? What form of communication should I choose to maximize its effect at the lowest cost (HOW)? And how do I guarantee that the customer views my communication positively and recognises it from the rest in the long run?
A creative solution that works is best applied on a thoroughly conceived communication strategy. Only then can it cater to the strategic customer, respect the key benefit and, most importantly, meet projected goals while keeping consistent. In fact, the aim of advertising is neither humour nor surprise. A good, creative solution sells.
Of course, a creative solution must be wrought into a commercial, a billboard, or a banner. A good idea can be “shaped” to fit any media type. To achieve this as best we can and without loss of content, we use our own graphic studio, our own recording studio, even our own film crew with professional equipment.
Good creative work only takes you halfway. The rest of the way is its distribution. Together, we will create a media plan that will get your message across, to the highest number of your strategic customers, and at the lowest cost, while focusing on maximizing repeated exposure. In a world overloaded with advertising, this is the only way for our message to catch the attention of the target group.
Successful advertising communication usually relies on two main things—common sense and data. When we want to learn something about our target group and their needs, their behaviour, about what influences their purchase decisions, or when we just want to check brand recognition and perception, it is time for surveys. Because we don’t want to guess. We want to know.
We ask questions the others don’t. We take the pragmatic approach… and it works!
The main ingredient to economic growth is customer acquisition. The main ingredients to customer acquisition are communication with them and bringing about the desired effects.
“The principle of marketing is to sell more stuff to more people more often for more money. There is no other reason.”
…is not humour, but to draw attention and attract new customers. The responsibility of an advertising agency is not to generate a random idea, but to come up with a campaign that is comprehensible and whose effects can meet the client’s expectations.
In the beginning there was a simple question—How do we make our client’s campaign work?—that gave birth to our company and laid the foundations of its raison d'être.
We are here to help our clients have more successful campaigns. We have been in advertising for more than 20 years, and we’re constantly learning, inviting new possibilities and following new trends. We believe that the past is experience, the future opportunity.
We realise campaigns for our clients worldwide…